Sports Betting Sites
Sports Betting Sites Get a Second Chance In Nigeria After Rebranding
Keeping up with the rate at which the betting industry changes and evolves is definitely not an easy thing to do. This is why a lot of older and more mature brands are outperformed by their “younger” competitors. Changing and adapting to changes is the only way to stay on top. Some betting operators do it gradually, over time, however most prefer to go through a lengthy rebranding process. Even though it takes a lot of time and resources, usually it will pay off.
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Nigeria can serve as a good example of how it works in reality, mostly due to the fact that there are a lot of local betting brands, new and old ones. As well as that, a significant proportion of the overall population is involved in sports betting at least on a semi-regular basis.
Betking
The first example we can bring up is a local Nigerian betting brand called Betking. They have been around for quite a while, however up until recent times they had nothing special to offer. The future didn’t look all that bright for them – that’s when they completely reinvented their sportsbook. They’ve changed it all – the backend and the platform, the UI, added more payment methods, more sports and more markets. This huge effort put them one step ahead of almost everyone else and sparked huge interest in their brand among the Nigerian betting community.
They still have work to do, in fact, quite a lot of it. For example, they currently have no welcome offer for new players and not that many bonuses in general. Improving the variety of markets and football tournaments is also something that they can hugely benefit from.
Changing their platform and upgrading their backend has also significantly improved mobile optimization. Now their website can be used with pretty much any mobile device, even an older and outdated phone would do. Improved mobile optimization together with everything we already mentioned above has skyrocketed their daily visits and new user registrations. Newly added payment methods and newly integrated payment gateways made it easier for new players to make their first deposits. Even though Betking still has work to do and there are loads of things they need to work on and improve – their rebranding effort has definitely paid off.
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Cloudbet
Another good example to illustrate how rebranding can help an older bookmaker is Cloudbet. Yes, they aren’t specifically a Nigerian betting operator, however, they are the most popular crypto sportsbook among Nigerian players. Cloudbet is one of the oldest sportsbooks (that still exist), which used crypto as their main currency way back in 2013. Back then almost nobody openly accepted crypto and Cloudbet was one of the first ones to do it. Even though they were innovative at that time – they haven’t made any significant updates to their services since then. Which lead to them being outperformed by newer and more technically advanced crypto bookies.
As you can understand, in such a situation they could have either faded away into non-existence or stopped their game up. So they chose the latter. They started by completely re-thinking the way their bonuses and promotions work and added support for loads of new tokens and coins. Just that alone would have already been enough to attract new players. The visual component needed some work as well, so they changed their logo and completely reworked their UIs. Now their website no longer looks like something from the previous decade and actually feels fresh.
The final and probably most important bit was mobile optimization. Similar to Betking, which we talked about earlier – Cloudbet has done a terrific optimization job. Now almost everyone can use their website as a mobile betting platform. There are, of course, certain issues that owners of older devices might come across, but other than that it is as good as it gets.
Bet Responsibly
As always it is a good idea to mention the importance of building good betting habits. Your mental health is as important as your physical health and keeping your betting hobby under control plays a huge part in it.
It’s important to remember that betting is first of all a hobby, something that should make watching your favorite sporting event even more exciting. It isn’t a means to resolve financial difficulties and with all likelihood will only make matters worse if used with such intentions. If you find yourself betting more than you can afford or not being able to stop when you clearly should – it might be time to seek assistance. We can recommend starting with https://www.gamblingtherapy.org/en they have 24/7 gambling addiction support, where you can speak with a trained professional. You can also attend group therapy sessions and discuss your issues there. All of the above is free and available online.
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