From Cleopatra To Leprechauns: Exploring The Influence Of Macabre & Zany Slot Games
Nobody can accuse slot gaming developers of not thinking outside the box, for some, it has proven to be a golden ticket, with their ideas finding their way into conventional and online casinos all over the world. However, with thousands of individual slot game designs out there, and dozens more entering the market every week, what’s the creative process that designers actually follow, and how do they decide on the direction of a slot gaming theme?
It’s a fair question, isn’t it? I’ve been playing slot games for over a decade, and I’ve encountered all types of game designs and themes, ranging from basic-looking slot ideas to the outright bizarre. However, even within this broad scope, there have been an array of ideas that have ultimately paid off and catapulted some of these developers into the limelight as some of the most innovative and creative in the casino gaming industry.
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The Power Of Something New
Anyone who has worked in an industry that relies on customer feedback understands just how quickly people can get bored with an idea, and this is especially true in game design. Although online casinos opened up a world of possibilities for game designers, they also came with significant challenges. Most notably, game designers no longer had to look at local competition; they had to make their games stand out on a global scale.
Exploring the online casino at Ignition showcases just how broad the market has now become – even conventional slot games now branch into multiple themes and ideas in a bid to create something new and captivating.
Cryptocurrency slots are the latest innovation that has captured a significant portion of the market. There are other strategies that companies use, such as investing heavily in social media marketing to capture the attention of the correct algorithm, as illustrated below.
However, for millions of slot players, they are more concerned about the innovations within the gaming mechanics rather than new payment methods, although these platforms have found considerable success. Whichever way you look at it, the power of something new is what fuels change in casino gaming. In the sandbox of slot gaming designs, which are more modular than conventional table games, the scope for innovation continues to capture the imagination.
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What’s Behind The Popularity Of The Themes?
Despite plenty of market research into what drives the popularity of slot games, there’s no definitive answer as to why some slots have a much bigger audience than others. Some casinos will leverage the idea of free spins or partner with prominent game designers as part of their marketing strategy. While this helps them get their new games into the spotlight and visible to a global audience, it also doesn’t mean that the casino gaming community will readily adopt them.
Some of the most popular slot titles of all time rely on simplicity and have been in the market for over a decade. There are others, such as Starburst, which immediately captured an international audience and helped put NetEnt alongside the names of some of the most revered slot game designers.
Themes make up just one small piece of the puzzle. Vivid colours and designs that consistently adorn Ancient Egypt, Irish mythology, or candy-themed games will grab people from an audiovisual perspective.
Still, if the game lacks the max jackpot, playability, music, and in-play bonuses that keep customers’ attention, then they will quickly move on to the next game. With so much competition out there, this is a delicate balancing act.
Finding The Next Big Thing In Casino Gaming
The next big idea in casino gaming could be a billion-dollar idea. Still, the challenge for gaming companies is to beat their opponents to the punch, patent that design, and ensure they’re the spearhead of the change.
Nobody knows where this change could emerge from. The rise of VR gaming has been promising for companies that have invested massive amounts of capital in developing VR game designs. However, early evidence suggests that it is still light years away from mass adoption, especially in the online casino gaming industry.
Although early developers found success with mythology-based ideas, such as leprechauns and Egyptian mythology, there are now themes for every possible subject under the sun. They’ve jumped on the popularity of TV shows like Game Of Thrones, and much like the writers of the show in the final season, and the unimaginative spin-off ideas, they were met with a lukewarm response.
Ultimately, it’s about ideas and designs that can keep people engaged. Zany ideas can do that, but without the underlying quality that slot gamers have come to expect from the most revered titles, that alone will not have a significant enough impact to ensure the game’s success. As the market becomes more saturated, inspiration will need to come from other areas if it is truly going to capture the market.
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