Sports Betting Sites

Another good example to illustrate how rebranding can help an older bookmaker is Cloudbet. Yes, they aren’t specifically a Nigerian betting operator, however, they are the most popular crypto sportsbook among Nigerian players. Cloudbet is one of the oldest sportsbooks (that still exist), which used crypto as their main currency way back in 2013. Back then almost nobody openly accepted crypto and Cloudbet was one of the first ones to do it. Even though they were innovative at that time – they haven’t made any significant updates to their services since then. Which lead to them being outperformed by newer and more technically advanced crypto bookies.

As you can understand, in such a situation they could have either faded away into non-existence or stopped their game up. So they chose the latter. They started by completely re-thinking the way their bonuses and promotions work and added support for loads of new tokens and coins. Just that alone would have already been enough to attract new players. The visual component needed some work as well, so they changed their logo and completely reworked their UIs. Now their website no longer looks like something from the previous decade and actually feels fresh.

The final and probably most important bit was mobile optimization. Similar to Betking, which we talked about earlier – Cloudbet has done a terrific optimization job. Now almost everyone can use their website as a mobile betting platform. There are, of course, certain issues that owners of older devices might come across, but other than that it is as good as it gets.